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CRAMER HEALTHCARE EXECUTIVE HONORED AS INDUSTRY “RISING STAR” BY HEALTHCARE BUSINESSWOMEN’S ASSOCIATION
Liz Kay Honored For Outstanding Accomplishmentsin the Healthcare Industry
NORWOOD, MA, June 11, 2007 – Cramer, a digital marketing and events solutions agency, today announced that Liz Kay, vice president, account services of the company’s Healthcare practice, has been honored as an industry Rising Star by the Healthcare Businesswomen’s Association (HBA), a global not-for profit organization dedicated to furthering the advancement of women in healthcare worldwide, at its 2007 Woman of the Year award luncheon last month.
HBA Rising Stars are inspiring leaders who serve as role models to others and are recognized for their vision, dedication, and action in various sectors of the healthcare industry, including pharmaceutical, biotechnology, advertising, public relations, medical education, and market research, among other fields. Only HBA Corporate Partners are invited, each year, to nominate a Rising Star. The nomination demonstrates recognition by their company and their colleagues of the outstanding performance, commitment to excellence and the energy and enthusiasm with which the Rising Star approaches their activities on a daily basis and contributes to their companies’ success.
“I am truly honored to be chosen as an HBA Rising Star alongside a group of talented, dedicated and accomplished healthcare professionals,” said Liz Kay. “I also feel fortunate to work for Cramer, a company that has encouraged my development as a leader. The leadership qualities I continually pursue, that are to me part of what the HBA stands for, include honesty, clear communications and providing opportunities for everyone on the team to achieve success.”
Healthcare is a key vertical focus for Cramer. Since its introduction of the practice in October 2006, Cramer’s Healthcare portfolio has grown to include major projects across multiple therapeutic areas for EMD Serono, Inc., as well as new work for a number of clients including Bayer Healthcare, a subsidiary of Bayer AG. .The Healthcare practice currently serves a portfolio of more than 15 major clients in the pharmaceutical, biotechnology, diagnostics and medical device industries, including award-winning work for Bayer Healthcare’s diagnostic division and the Fertility LifeLines program for EMD Serono, Inc.
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer clients include Boston Scientific, Business Objects, Gillette, EMD Serono, Inc. and PricewaterhouseCoopers. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
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