News
CRAMER REPEATS AS DxMA Dx AWARD WINNER
Cramer’s Campaign for Siemens Medical Solutions’ XPectMore1800 Dual Product Launch Places in Dx Awards’ “Product/Service Brand Creation” Category
NORWOOD, MA, May 10, 2007 – Cramer, a digital marketing and event solutions agency, today announced that the company’s campaign for Siemens’ XPectMore1800 Dual Product Launch has placed in the “Product/Service Brand Creation” category of the DxMA’s (Diagnostic Marketing Association) Dx Awards. The award was officially announced at the DxMA 29th Annual Conference in Chicago on April 26, 2007. This occasion marks the second consecutive award selection for Cramer, who won first-place honors last year in the ‘Integrated Campaign’ category, as well as two second-place awards in the categories of ‘Interactive Exhibits’ and ‘Interactive Education’.
Cramer worked with Bayer HealthCare, Diagnostics (now Siemens Medical Solutions Diagnostics) to:
- Design the “winning” product launch logo
- Produce a promotional product video
- Create promotional items, signage and visual media for the product launch at the American Association for Clinical Chemistry (AACC) 2006 Annual Meeting
- Stage a special event for customers at the House of Blues in Chicago in conjunction with the AACC meeting
Hosted by DxMA, formerly the Biomedical Marketing Association (BMA), the Dx Awards honor best-in-class diagnostics marketing, judged by industry peers based on overall marketing and sales strategies. DxMA is an association of hundreds of biomedical marketing professionals supporting each other’s professional development. The organization’s mission is to help build leadership through market education, professional development and invaluable networking opportunities in the diagnostic industry. It is the only professional organization in the United States dedicated exclusively to serving the educational and resource needs of marketing professionals in the diagnostics industry.
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer clients include Boston Scientific, Business Objects, Gillette, JP Morgan, EMD Serono and PricewaterhouseCoopers. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
CONTACT:
Ariane Doud
Matter Communications, Inc.
978-499-9250 x239
ariane@matternow.com