About Us
Liz Kay
Vice President, Account Services, Healthcare Practice
Liz brings to Cramer more than 25 years of experience in strategic, integrated communications, and project management. She teams with healthcare clients to create and develop mature, integrated marketing elements that are then executed to completion.
At Cramer, Liz is a key member of our healthcare practice, managing the growth of the unit, its resources, and expertise. She is supporting the teams driving business with lead clients which include, Merck Vaccines, EMDSerono/Pfizer, Viacell and Schering Plough among others. Liz’s team launched Rebif in 2002 and continues to serve as DTC partner for this competitive multiple sclerosis therapy. She also managed the development and rollout of Fertility LifeLines, a valuable online and call center support service for issues of infertility. Fertilitylifelines.com for EMDSerono. Fertility LifeLines received the Medical Marketing and Media’s top award for Best Consumer Website, 2005, and DTC Perspectives Best Unbranded Website, 2006.
Liz is a member of The Boston Club for Executive Women, 2006/2007 Director of Marketing and Communications for the Healthcare Business Women’s Association’s Boston Chapter, as well as sits on the board of the Thompson Island Outward Bound Education Center. Liz was named a 2007 Rising Star for Leadership for the Healthcare Businesswomen’s Association and will serve as Marketing Chair for the 2008 HBA Leadership Conference. Under Liz’s leadership, Cramer is a corporate partner of HBA as well as serves as HBA’s interactive agency.
Liz has addressed healthcare executives at targeted conferences on issues around DTC integrated campaigns as well as sales training strategy including the Society of Pharmaceutical and Biotech Trainers: 2005, 2006, 2007; and the Healthcare Businesswomens Leadership Conference: 2006, 2007.